GD2050 — Typography I

Type is what meaning looks like.
— Max Phillips
 Dynamic composition — Amanda Sokolski

Dynamic composition — Amanda Sokolski

Spring 2014

This course introduces students to one of the most integral components of visual communication—typefaces and their letter forms. Topics covered include typographic vocabulary, terminology, history, technology, classification, measurement, and syntax. Students are introduced to typographic history, nationality, and technology. Students learn visual hierarchy and the grid as organizing principle and system. Through a series of assigned projects, students develop introductory to intermediate typographic hierarchies and explore typography as communication, form, tone, and texture.